Paid growth partner · e-commerce

Serious about scaling your store? So are we. And we've proof.

We take brands spending $20K+/month on ads and turn creative, funnels and spend into one predictable growth engine - run by a senior team that works as an extension of yours.

See how it works
John LarkinChris ZettleMichelle BradyGavin HefferonKathryn McLoughlin
★★★★★ 5.0 from 47 brand-owner reviews
Meta-partnered · trusted by fast-scaling founders
Live client results The Black Stuff revenue dashboard - $40K to $1.6M per month
Client total-sales dashboard Client revenue result Client revenue result Client revenue result Client revenue result
John Larkin
★★★★★

"$650K/m to $1.6M in 4 months."

John Larkin · The Black Stuff
Chris Zettle
★★★★★

"156% YoY growth — a total game changer."

Chris Zettle · City Pop
David Alton
★★★★★

"Data-driven strategies, real measurable results."

David Alton · Women’s fashion
Davante Rowe
★★★★★

"Top tier — exceptional results for our pet brand."

Davante Rowe · Pet brand
The growth engine

3 Levers to Success

Most agencies pull one lever and hope. We own the whole funnel - the creative that stops the scroll, the offer & pages that convert the click, and the spend that scales it profitably.

01Creative work · top of funnel

Creative that stops the scroll.

Ads live or die with what message they send and the emotions they extract. We build a testing engine of static and video concepts - hooks, angles and formats - then scale only the winners.

Static - thumb-stopping concepts & angle testing
Video - UGC, hooks and editing built to convert
Weekly iteration off live performance data
Static ads · real work from live client accounts
Sarah Cornwell jewellery ad The Black Stuff starter kit ad Whole Supp ad City Pop popcorn ad MYOTAPE ad ThreefiveThree apparel ad EquiNutritive ad perfectwhitetee ad Hedon helmets ad SignsDIY ad
Video ads
02Funnel work · mid funnel

Offers & pages that convert.

A great ad is wasted on a leaky page. We engineer the offer economics and build qualifying landing pages so every click has the best possible chance to convert.

Offer engineering - pricing, bundles & guarantees
Qualifying landing pages built for the ad's promise
CRO & post-click testing to lift conversion rate
Landing pages we've built · mobile · first view before scroll
Landing page hero
Landing page hero
Landing page hero
Landing page hero
What you get

A full growth department, without building one.

One senior team owns every lever below - you get the output of an in-house growth department, working as an extension of yours.

Creative

Scroll-stopping static & video ads, concepted and produced in-house - then tested and iterated every week.

Landing Pages

Fast, qualifying landing pages built for each offer, so every click has its best possible shot at converting.

Paid Ads Management

Daily, hands-on buying across Meta & Google - structure, testing and scaling inside profitable metrics.

Growth Strategy

A clear roadmap across the whole funnel, mapped to your unit economics and the revenue goals you set.

Creative Strategy

Angles, hooks and testing plans that tell us what to make next - so the winners compound over time.

Financial Understanding

Decisions made on margin, new-customer cost and contribution profit - never on vanity ROAS.

How we work

Built on results and relationship.

Results

Measured on your P&L

We're judged on one thing: your revenue and profit. Every lever we pull ladders up to the numbers that matter to you - and we hold ourselves to it with our 90-day growth promise.

$1.6M
Top client month
396%
Growth in 9 months
5.0★
47 owner reviews
Relationship

An extension of your team

You work directly with the people running your account - not an account manager relaying messages you can't act on.

A direct Slack / WhatsApp line to the team doing the work
Weekly strategy calls and fully transparent reporting
Senior operators on your account every single day
Honest answers - we tell you what we'd do if it were our brand
03Scale · the results that follow
$1.6M
Top monthly revenue, up from $40K.
396%
Growth in 9 months, one partner.
$3M
In 10 months from $50K lifetime.
44
Five-star brand-owner reviews.
Key case study · 01

$40K → $1.6M / month

The Black Stuff · Meta scaling, two stages

Hands-on control of paid spend, creative and offer. Stage one unlocked the UK with qualifying pages; stage two turned $650K/mo into $1.6M.

John Larkin
"$650K/m to $1.6M in 4 months."
John Larkin · Founder, The Black Stuff
Revenue growth chart
Key case study · 02

£65K → £300K+ / month

SignsDIY · Meta scaling · 3 months & still climbing

SignsDIY came on spending £65K/mo. We rebuilt the creative, sharpened the offer and scaled spend profitably - pushing them past £300K months inside three months, and still growing.

James Calder
"Honestly can't praise them enough - the detail and how attentive they are."
James Calder · Founder, SignsDIY
SignsDIY total sales dashboard showing 431% growth
Key case study · 03

$70K → $370K+ / month

City Pop · Meta scaling · 9 months

City Pop came on around $70K/mo. We rebuilt the creative, sharpened the offer and scaled spend profitably - taking them past $370K months, with 180%+ growth in nine months.

Chris Zettle
"A complete game changer - 156% YoY growth in sales."
Chris Zettle · Founder, City Pop
City Pop total sales dashboard - $70K to $370K+ per month
More brands, more records
Food & Beverage · 9 mo
$64K → $356K /mo

From no direction to $4K/day spend - a new market unlocked with a sharper offer.

Health & Wellness · 3 mo
£79 → £50 NCPA

Cut new-customer cost 40% while lifting volume 80% - with no extra spend.

Consumer Goods · 10 mo
$50K → $3M

$50K lifetime to $3M in ten months by dialling in value props and scaling spend.

US Fashion · 2 mo
$259K → $1M /mo

Leaned into Q4, dropped NCPA, grew profit. We now run Google & email too.

Home Goods · 9 mo
$7K → $33K /mo

Scaled DTC at a healthy ROAS on a strict $5K/mo budget. First $100K month now in sight.

The Black Stuff · Stage 1 · 2 mo
$40K → $100K /mo

Took over paid, unlocked the UK with qualifying pages and winning-ad data.

Hear it from the founders.

Is this a fit?

This is for you if…

You own or operate an e-commerce brand
You're spending $20K+ per month on ads
You're ready to scale, not just maintain
You want a team on your account daily - not a monthly PDF
You've got the margin to reinvest into profitable growth
You want creative, funnel and spend run by one senior team

This isn't for you if…

You spend under $20K/month on ads
You can't handle a jump in sales volume
You're not willing to work with us to scale
Seeing your brand in these numbers?
Get a free growth plan mapped to your account - no obligation.
Who runs your account

You won't be handed to a junior. You get James.

James Kelly, founder of Social Enviro
James Kelly
Founder & Lead Strategist
James at the Meta New York officesMeta NY Offices
James in the hot seat at eCom Collab Club DublineCom Collab Club
James hosting a brand-owner workshopLive workshop
James speaking at E-comm LiveE-comm Live speaker

“There's a serious case to be made that he's the most knowledgeable person on Meta ads in Ireland.”

James founded Social Enviro to do paid media the way brand owners actually need it done - hands-on, senior, and accountable to revenue. He personally leads strategy on the accounts we take on, so the person winning on your ads is the same person you talk to.

He's trusted by Meta, speaks on e-commerce growth across Ireland, and runs live workshops for brand owners and operators - sharing the exact frameworks we use to scale.

Meta-partnered eCom Collab Club Dublin speaker Workshop host 47 five-star reviews
What to expect

Your first 90 days with us.

A clear, hands-on ramp - from access and audit to profitable, scaling spend. No black box: you'll know exactly what's happening, every week.

01
Days 1–30 · Foundations

Onboard & audit

Deep audit of your ads, funnel & numbers
Tracking, access & reporting set up properly
First creative concepts & offer angles live
Weekly calls and a direct line from day one
02
Days 31–60 · Signal

Test & rebuild

Scale the winning angles, cut the losers
Rebuild key landing pages around the offer
Find the profitable pockets in your account
Tighten new-customer cost & contribution margin
03
Days 61–90 · Scale

Push & compound

Scale spend inside your target metrics
Systemise the winning creative & funnel
Beat your baseline - backed by our 90-day promise
Full transparency on every number, every week

What clients say.

Google
★★★★★
5.0 · 47 reviews
Marta Haddock
Marta Haddock
Kinvara Skincare
★★★★★

"It's never felt like dealing with an external agency — they've taken the time to genuinely understand our products and are always there when we've needed them. The level of detail James brings is impressive, and his strategic guidance is genuinely top class. Would highly recommend."

Chris Zettle
Chris Zettle
CityPop
★★★★★

"Working with James and the team has been a complete game changer for our business. We've seen 156% YOY growth in sales and 100% of our content creation is now handled professionally. They listen, ask the right questions, and act as a real partner."

Michelle Brady
Michelle Brady
Sarah Cornwell Jewellery
★★★★★

"After two years of struggling to grow our online revenue and manage paid ads, James and his team helped us grow our online revenue over 200% in the first quarter of 2026. We're happy to finally have found a digital agency that feels like a true partner."

Gavin Hefferon
Gavin Hefferon
Poseidon Hair
★★★★★

"James helped me with my Meta ads and completely changed my whole perspective on everything. I genuinely think there's a serious case to be made that he's the most knowledgeable person on Meta ads in Ireland — and I'm not one to use hyperbole much."

Kathryn McLoughlin
Kathryn McLoughlin
EquiNutritive
★★★★★

"We've seen some amazing growth in new customer numbers — something we really struggled with for years. We saw 117% growth in new customers over the Black Friday period, beyond our expectations. Excited to see what we can do together through 2026!"

S
Sam Appentsen
5 reviews
★★★★★

"Honestly, stop reading this review and just pay the man and do exactly as he says. If you don't make more money it's your fault. He's that good."

James Calder
James Calder
SignsDIY
★★★★★

"Honestly can't praise them enough — the level of detail and how attentive they are, with a deep level of understanding. They genuinely care about your organisation personally. Really glad we found them, long may our relationship continue."

Davante Rowe
Davante Rowe
Pet brand
★★★★★

"I've known the guys at Social Enviro for over three years and they are top tier. Delivered exceptional results for our pet brand on Meta with a product completely new to its space. We ended up pausing ads to catch up on inventory because things were going so well."

David Alton
David Alton
Women's fashion
★★★★★

"As an SME in the high-end women's fashion space, partnering with them has been a game-changer. What truly sets them apart is their data-driven, analytically focused strategies, which have consistently delivered measurable results. Highly recommend."

The no-brainer

The 90-day
growth promise.

If we don't beat your current account's performance within 90 days, we keep working - free - until we do.

We only win when you win. That's why we cap the brands we take on each month.

Questions, answered.

How much do I need to be spending?+

A minimum of $20K/month on paid advertising - below that there isn't enough data or headroom to move the needle the way we'd want.

What does the engagement look like?+

A senior team owns your paid media, creative, offer and pages - with weekly reporting and a direct line to the people doing the work. Pricing is scoped on your call.

Which platforms do you manage?+

Meta is our core. We also run Google and email/retention as we take on more of a brand's growth stack.

What if it doesn't work?+

Our 90-day growth promise: if we don't beat your current account's performance within 90 days, we keep working free until we do.

Why this is a no-brainer

A free call that pays for itself - whether or not we work together.

On your growth-plan call, you'll get:

30 minutes with a senior strategist - no junior, no script.

1
A teardown of your current ads & funnel
We audit your creative, offer and landing experience live, and show you exactly where money is leaking.
2
Your single biggest untapped lever
The one change most likely to move revenue in the next 90 days.
3
A custom growth roadmap
A clear plan across creative, funnel and spend - mapped to your unit economics.
4
An honest verdict
If we're not the right fit, we'll tell you - and point you in the right direction.
✦ Free · yours to keep

Why working with us makes sense:

We carry the risk, so the decision is easy.

Senior team on the levers
The people who win on your account are the ones doing the work - every day.
The 90-day growth promise
We beat your current performance in 90 days, or we work free until we do.
Proven across niches
Food & beverage, health, apparel, home, consumer goods - the same system, repeatable results.
One team, the whole funnel
Creative, offer, landing pages and spend - owned end to end, no finger-pointing.
Get your growth plan

Tell us about your brand.

A few quick questions so we can prep before we talk. No hard sell - if we're not the right fit, we'll tell you and point you in the right direction.

A senior strategist reviews every enquiry personally
We reply within 1 business day
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Book your strategy call

Grab a time that suits you.

Pick a slot below for a free 30-minute growth-plan call with a senior strategist - no obligation.

You could be our next success story.

Book a free strategy call. We'll map where your growth is hiding - whether you work with us or not.

Get your free growth plan
A senior strategist maps where your growth is hiding - no obligation.