Paid growth partner · e-commerce

The unfair advantage behind e-commerce's fastest-growing brands.

We take brands spending $20K+/month on ads and turn creative, funnels and spend into one predictable growth engine.

See how it works
Total sales · The Black Stuff LAST 12 MONTHS
$1.6M ▲ 312%
up from $40K/mo
FEBAPRJUNAUGOCTDEC
This period Previous
The growth engine

Three levers. One funnel.

Most agencies pull one lever and hope. We own the whole funnel - the creative that stops the scroll, the offer & pages that convert the click, and the spend that scales it profitably.

01Creative work · top of funnel

Creative that stops the scroll.

Ads live or die with what message they send and the emotions they extract. We build a testing engine of static and video concepts - hooks, angles and formats - then scale only the winners.

Static - thumb-stopping concepts & angle testing
Video - UGC, hooks and editing built to convert
Weekly iteration off live performance data
Static ads · real work from live client accounts
Sarah Cornwell jewellery ad The Black Stuff starter kit ad Whole Supp ad City Pop popcorn ad MYOTAPE ad ThreefiveThree apparel ad EquiNutritive ad perfectwhitetee ad Hedon helmets ad SignsDIY ad
Video ads
02Funnel work · mid funnel

Offers & pages that convert.

A great ad is wasted on a leaky page. We engineer the offer economics and build qualifying landing pages so every click has the best possible chance to convert.

Offer engineering - pricing, bundles & guarantees
Qualifying landing pages built for the ad's promise
CRO & post-click testing to lift conversion rate
Landing pages we've built · mobile · first view before scroll
Landing page hero
Landing page hero
Landing page hero
Landing page hero
03Scale · the results that follow
$1.6M
Top monthly revenue, up from $40K.
396%
Growth in 9 months, one partner.
$3M
In 10 months from $50K lifetime.
44
Five-star brand-owner reviews.
Flagship case study

$40K → $1.6M / month

The Black Stuff · Meta scaling, two stages

Hands-on control of paid spend, creative and offer. Stage one unlocked the UK with qualifying pages; stage two turned $650K/mo into $1.6M.

John Larkin
"$650K/m to $1.6M in 4 months."
John Larkin · Founder, The Black Stuff
Revenue growth chart
More brands, more records
Food & Beverage · 9 mo
$64K → $356K /mo

From no direction to $4K/day spend - a new market unlocked with a sharper offer.

Health & Wellness · 3 mo
£79 → £50 NCPA

Cut new-customer cost 40% while lifting volume 80% - with no extra spend.

Consumer Goods · 10 mo
$50K → $3M

$50K lifetime to $3M in ten months by dialling in value props and scaling spend.

US Fashion · 2 mo
$259K → $1M /mo

Leaned into Q4, dropped NCPA, grew profit. We now run Google, Amazon & email too.

Home Goods · 9 mo
$7K → $33K /mo

Scaled DTC at a healthy ROAS on a strict $5K/mo budget. First $100K month now in sight.

The Black Stuff · Stage 1 · 2 mo
$40K → $100K /mo

Took over paid, unlocked the UK with qualifying pages and winning-ad data.

Case study · Signs DIY

£65 in December → consistent £350K months.

A near-standing start. We rebuilt the creative, offer and funnel, then scaled Meta spend inside profitable metrics — and kept it there.

Signs DIY dashboard — £1.71M total sales at 5.54 ROAS across 5,140 orders
£1.71M
Total sales, up 338% year on year.
5.54
Blended ROAS across the account.
5,140
Orders at a £286 average order value.
£350K
Consistent monthly revenue, up from £65.

Is this a fit?

This is for you if…

You own or operate an e-commerce brand
You're spending $20K+ per month on ads
You're ready to scale, not just maintain

This isn't for you if…

You spend under $20K/month on ads
You can't handle a jump in sales volume
You're not willing to work with us to scale
Seeing your brand in these numbers?
Get a free growth plan mapped to your account - no obligation.
Who runs your account

You won't be handed to a junior. You get James.

James Kelly, founder of Social Enviro
James Kelly
Founder & Lead Strategist
James at the Meta New York officesMeta NY Offices
James in the hot seat at eCom Collab Club DublineCom Collab Club
James hosting a brand-owner workshopLive workshop
James speaking at E-comm LiveE-comm Live speaker

“There's a serious case to be made that he's the most knowledgeable person on Meta ads in Ireland.”

James founded Social Enviro to do paid media the way brand owners actually need it done - hands-on, senior, and accountable to revenue. He personally leads strategy on the accounts we take on, so the person winning on your ads is the same person you talk to.

He's trusted by Meta, speaks on e-commerce growth across Ireland, and runs live workshops for brand owners and operators - sharing the exact frameworks we use to scale.

Meta-partnered eCom Collab Club Dublin speaker Workshop host 47 five-star reviews

Hear it from the founders.

What clients say.

Google
★★★★★
5.0 · 47 reviews
M
Marta Haddock
Google review
★★★★★

"It's never felt like dealing with an external agency — they've taken the time to genuinely understand our products and are always there when we've needed them. The level of detail James brings is impressive, and his strategic guidance is genuinely top class. Would highly recommend."

C
Chris Zettle
6 reviews · 4 months ago
★★★★★

"Working with James and the team has been a complete game changer for our business. We've seen 156% YOY growth in sales and 100% of our content creation is now handled professionally. They listen, ask the right questions, and act as a real partner."

M
Michelle Brady
1 review · 4 months ago
★★★★★

"After two years of struggling to grow our online revenue and manage paid ads, James and his team helped us grow our online revenue over 200% in the first quarter of 2026. We're happy to finally have found a digital agency that feels like a true partner."

G
Gavin Hefferon
Local Guide · 23 reviews
★★★★★

"James helped me with my Meta ads and completely changed my whole perspective on everything. I genuinely think there's a serious case to be made that he's the most knowledgeable person on Meta ads in Ireland — and I'm not one to use hyperbole much."

K
Kathryn McLoughlin
6 reviews · 3 months ago
★★★★★

"We've seen some amazing growth in new customer numbers — something we really struggled with for years. We saw 117% growth in new customers over the Black Friday period, beyond our expectations. Excited to see what we can do together through 2026!"

S
Sam Appentsen
5 reviews
★★★★★

"Honestly, stop reading this review and just pay the man and do exactly as he says. If you don't make more money it's your fault. He's that good."

J
James Calder
SignsDIY
★★★★★

"Honestly can't praise them enough — the level of detail and how attentive they are, with a deep level of understanding. They genuinely care about your organisation personally. Really glad we found them, long may our relationship continue."

D
Davante Rowe
3 reviews
★★★★★

"I've known the guys at Social Enviro for over three years and they are top tier. Delivered exceptional results for our pet brand on Meta with a product completely new to its space. We ended up pausing ads to catch up on inventory because things were going so well."

D
David Alton
Women's fashion
★★★★★

"As an SME in the high-end women's fashion space, partnering with them has been a game-changer. What truly sets them apart is their data-driven, analytically focused strategies, which have consistently delivered measurable results. Highly recommend."

How we work together

Your first 90 days on board.

No drawn-out onboarding, no hand-off to a junior. Here's exactly how the first 90 days run — and what to expect at each stage.

1
Days 0–7 · Audit

Deep-dive & diagnosis

We get access to your ad accounts, analytics and numbers, map your unit economics, and pinpoint exactly where growth is leaking. You get a clear plan before we touch a thing.

2
Days 7–30 · Foundations

Creative & funnel rebuilt

Our testing engine goes live — new static and video concepts — while we rebuild the offer and qualifying landing pages and fix tracking, so every click has a real shot at converting.

3
Days 30–60 · Traction

Winners & optimisation

We double down on the ads and angles that are working, tighten the funnel off live performance data, and start pushing spend inside your profitable metrics.

4
Days 60–90 · Scale

Profitable scale

Spend ramps against proven winners, with weekly reporting and a direct line to the team. By day 90 we've beaten your starting performance — that's the promise below.

The no-brainer

The 90-day
growth promise.

If we don't beat your current account's performance within 90 days, we keep working - free - until we do.

We only win when you win. That's why we cap the brands we take on each month.

Questions, answered.

How much do I need to be spending?+

A minimum of $20K/month on paid advertising - below that there isn't enough data or headroom to move the needle the way we'd want.

What does the engagement look like?+

A senior team owns your paid media, creative, offer and pages - with weekly reporting and a direct line to the people doing the work. Pricing is scoped on your call.

Which platforms do you manage?+

Meta is our core. We also run Google, Amazon and email/retention as we take on more of a brand's growth stack.

What if it doesn't work?+

Our 90-day growth promise: if we don't beat your current account's performance within 90 days, we keep working free until we do.

Why this is a no-brainer

A free call that pays for itself - whether or not we work together.

On your growth-plan call, you'll get:

30 minutes with a senior strategist - no junior, no script.

1
A teardown of your current ads & funnel
We audit your creative, offer and landing experience live, and show you exactly where money is leaking.
2
Your single biggest untapped lever
The one change most likely to move revenue in the next 90 days.
3
A custom growth roadmap
A clear plan across creative, funnel and spend - mapped to your unit economics.
4
An honest verdict
If we're not the right fit, we'll tell you - and point you in the right direction.
✦ Free · yours to keep

Why working with us makes sense:

We carry the risk, so the decision is easy.

Senior team on the levers
The people who win on your account are the ones doing the work - every day.
The 90-day growth promise
We beat your current performance in 90 days, or we work free until we do.
Proven across niches
Food & beverage, health, apparel, home, consumer goods - the same system, repeatable results.
One team, the whole funnel
Creative, offer, landing pages and spend - owned end to end, no finger-pointing.
Only 3 onboarding slots left this month

You could be our next success story.

Book a free strategy call. We'll map where your growth is hiding - whether you work with us or not.

Start here

Claim your free growth plan.

Tell us a little about your brand and we'll come back within one business day. The more you share, the sharper your growth plan.

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Claim your growth planFree · no obligation