Find the exact ROAS you need to be profitable, your max cost-per-order, and whether your current spend is actually making money.
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3.33xBreak-even ROAS
$24.00Contribution / order
40.0%Contribution margin
$24.00Max cost / order
5.00xTarget ROAS
Your numbers
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$% of AOV
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% of AOV
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% of rev
Optional - check if your current spend is profitable:
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$
Your results
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Break-even ROAS - spend below this and you lose money on ads
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Contribution margin / order
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Contribution margin %
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Max cost per order (break-even)
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ROAS for your target margin
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